Does packaging size actually matter when it comes to carbon footprint — or is bigger always worse? We compare three packaging formats to find out the answer for a body wash product.

How much carbon is hidden in a bottle of lotion? By comparing three formulations and converting their footprints into driving-equivalent miles, this case study reveals some surprising findings about how ingredient decisions affect brand-level emissions.

Packaging often gets the spotlight in sustainability conversations, but our analysis of a high-volume body lotion revealed a different picture when we also reformulated its ingredients.

Small formulation decisions add up. In a screening carbon analysis of a mass-market lotion, we identified a cost-neutral reformulation to cut ingredient emissions by 15%.